Chang island resort gets its right

Dusit Princess Koh Chang reveals new strategies

Dusit Princess Koh Chang celebrates its first year anniversary and reveals its 2009 strategies to increase reliance on short haul feeder markets as well as the important local domestic market, for both the leisure and MICE segments.    Already the hotel has built a reputation as a venue for small to medium size meetings and conferences due to its location and the neighbouring Tree Tops Adventure team building facility. At the same time, it has partnered with the Tourism Authority of Thailand to promote Chang island as a romantic destination for couples to spend quality time together.

   Despite the global economic slowdown, the hotel management remains optimistic about the future due to the exceptional growth in meetings, conferences and incentives from the domestic market and also internationally, hosting their first pharmaceutical incentive from Israel only last month. They also see more potential in the short haul markets and aim to put our attention into the Middle East and Asia Pacific markets, especially in China, Korea, Singapore, Hong Kong, Australia and United Arab Emirates. Additionally, Dusit Princess Koh Chang work closely with TAT to promote Chang as part of the “seven amazing wonders of Thailand”. The hotel has implemented various marketing and public relations programmes and plan to participate in many leading international tradeshows such as ATM in Dubai, PATA Travel Mart in Hangzhou and ITB Asia 2009 in Singapore. Opened in March 2008, Dusit Princess Koh Chang is located on Bai Lan Bay, Koh Chang. The resort has a total of 96 guest rooms: Superior, Pool Deluxe, Beachfront Deluxe, Pool Villas, Beachfront Villas and two suites, all with complete modern amenities and private balconies overlooking either a garden or sea view. Guests can enjoy the private beach, free-form outdoor swimming pool, a Kids Club and several outdoor water activities. Other facilities include a specialty restaurant and bar, a spa and fitness, a Business Centre, high speed Internet access, a 288 sqm-meeting room able to accommodate up to 200 persons for medium-sized meetings, and tour and transportation services for guests.